Promotes breastfeeding in black communities for black mothers, to lower infant mortality rates

Highlights physical, emotional, and societal benefits of breastfeeding

Making cognitive connection that choosing to breastfeed helps keep babies alive and thriving

Advocating for breastfeeding in black community promotes life-long wellness by lessening the rate of diet-related diseases such as diabetes and childhood obesity

Promote confidence, self-esteem, and trust in providers for Black families in Arizona 

Highlighting black lactation professionals and their work in community to support Black women and breastfeeding

Address and educate on historical context of breastfeeding, slavery, and why Black women have had barriers or challenges to breastfeeding 

To combat areas where there is little to no familial, community, or professional support for Black breastfeeding families 

To continue the legacy of supporting black breastfeeding in Arizona

To build and connect to a larger nationwide campaign to address challenges to and to promote Black Breastfeeding

To be confident, feel supported, reassured, uplifted, connected to each other, to professionals, gain personal and community resources, to be celebrated by and in their community